Vintage Coca Cola Share A COKE With Stephanie 600ml Plastic Bottle Collectable
The “Share a Coke” campaign had two main objectives. The primary objective was to increase consumption of Coca-Cola over the summer period. The secondary objective was to get people talking about Coke. The campaign needed to make consumers see Coke as more than a lovable brand and rather encourage them to actually consume the product.The campaign was originally trialed in Australia and as Australians are often known as being friendly people, Coca-Cola wanted to take advantage of this and connect with consumers on a more personal level. So in the summer of 2011, Coca-Cola initiated these conversations by putting Australians in the limelight and encouraging them to connect and “Share a Coke”. The campaign revolved around Coca-Cola releasing limited edition Coke bottles.