Vintage Rare Coca Cola Unopened Share A Coke With Your Mum 2001 COKE Collectable

$95.00
In stock
Only 1 left
SKU
133041557199

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Vintage Rare Coca Cola Unopened Share A Coke With Your Mum 2001 COKE Collectable

New,never been open,sealed. Has a small dents and scratch but overall is good condition.. Unopened can. Good for collectables only!

In 2011 Coca-Cola created the “Share a Coke” campaign in order to adapt to the growing digital world. Coke wanted to accommodate to the changing environment and therefore created a campaign that would encourage people to connect with the brand both on and offline. The campaign revolves around a series of unfolding events in order to keep people entertained and engaged and to create hype through word of mouth and social media.

The “Share a Coke” campaign had two main objectives. The primary objective was to increase consumption of Coca-Cola over the summer period. The secondary objective was to get people talking about Coke. The campaign needed to make consumers see Coke as more than a lovable brand and rather encourage them to actually consume the product.

The campaign was originally trialed in Australia and as Australians are often known as being friendly people, Coca-Cola wanted to take advantage of this and connect with consumers on a more personal level. So in the summer of 2011, Coca-Cola initiated these conversations by putting Australians in the limelight and encouraging them to connect and “Share a Coke”. The campaign revolved around Coca-Cola releasing limited edition Coke bottles.

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